Small Business success has always depended on the smb owner understanding and focusing on the customer. Where failure enters is when the smb owner forgets who the customer is, what the customer needs, wants and desires and how they prefer to interact with the businesses they deal with.
Customer Relationship Management, loyalty programs, digital marketing, social media, all these "new" technologies and tactics have made the smb owners job easier, not harder. The issue is will the smb owner recognize the importance of customer insights and invest in the technology that is available. After all it comes at a much smaller cost than failure.
Restaurant-Hospitality.com has a good article on how restaurants have gained business and reduced costs by using loyalty programs versus daily deals. The same strategy should be used in any business where service has value.
Restaurant-Hospitality.com has a good article on how restaurants have gained business and reduced costs by using loyalty programs versus daily deals. The same strategy should be used in any business where service has value.
The same strategy should be used no doc business loans in any business where service has value.
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